Web Site Localization
Multilingual Web Sites are a cost-effective and powerful way to unleash the true international potential of the World Wide Web. Non-English speaking Internet users appreciate the companies who talk to them in their own language, and remember them when they make their purchasing decisions.


5 Tips for Developing Web Pages for International Audiences
Allow sufficient space for text swelling
Leaving adequate white space in the English design is necessary to accommodate the 25-30% expansion that is typical for most European languages.

Design graphics in layers
Your translation service provider can localize graphics cost-effectively if they are created in layers.

Write culturally-neutral text
International audiences may not understand references made to cultural elements unique to the US.

Evaluate interactive components
Interactive components such as search engines should be designed to process characters not included in the standard English alphabet.

Develop a Maintenance Strategy
Updating all languages simultaneously is crucial, especially if the site contains time-sensitive data such as price information or promotional product announcement.

Contact us for a free copy of our Smart Designer's Guide to Multilingual Web Sites©.

   

Global Languages & Cultures, Inc. ® Copyright © 2004 All Rights Reserved.